Feb
20
2021
With 20 million followers on social media, Becky Li is considered a top key opinion leader, or KOL. Her income depends on the sales she can generate, and these days her influence in China is directly measurable, she says. Luxury brands operating in China now give each KOL a different link to attach to a post …read more
Feb
11
2021
When education expert Dr Sue Thomson first sponsored a child’s education through The Smith Family, she never dreamt that the changes would be so dramatic. Her student soared past a difficult and deprived childhood, went to university and now has a degree. Thomson was so happy with her first Smith Family sponsorship that she has …read more
Feb
10
2021
Joe Biden chose to wear a classy US$7,000 stainless steel Rolex Datejust when he was sworn in as US president on January 20, giving the up-market Swiss watch brand a fillip after a diabolical year for luxury watches. Unlike a number of his predecessors who chose to wear utilitarian brands as men of the people …read more
Feb
3
2021
Edwin Lau Che-feng sweated his way through last summer, trying to avoid using air-conditioning in his home. The Hong Kong conservationist, founder of environmental organisation The Green Earth, wanted to show that resorting to energy-guzzling air-conditioning isn’t always necessary, even on the hottest and stickiest of days.